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Every business wants an exciting, effective and easy way to get new clients through the door. Just getting that opportunity to shine and impress is all you need to get new clients hooked on you, your business and your services, but sometimes you just don’t have the budget to spend on getting your name out there.

In this demanding and competitive industry it is difficult enough to attract fresh clientele without the burden of recent economic downturns and financial pressures on businesses across the board.

People get stuck in their ways and become attached to their regular service providers even if they’re not delivering top service. A brilliant way to break into their routine is to get your business professionally marketed directly to your target group, but who can afford that? What would you say if I told you every business can afford it?

BPMG will market your business, in your target market, at no outlay to you, by creating a marketing promotion/campaign with a difference.

 What’s the Deal?

BPMG VIP Cards

A team of enthusiastic sales and marketing representatives introduce people and businesses in your target market to your business via a VIP Card which they offer for sale for a nominal fee. The fee is retained by BPMG and covers the costs of designing and printing your cards and paying the marketing team.

People who purchase the cards for themselves or as gifts for others receive great value for money as the card includes many valuable services. Now here’s where your marketing outlay comes from. You will not charge for these small services, however the card can be designed in such a way that it offers an upgrade of each service at an extra fee to the client, for example a 30 minute massage on a card may be upgraded to an hour massage by the client when booking and they pay for the upgrade at their appointment. Click here to view our current promotions.

Why it Works

  • The client has made an initial outlay on the card purchase, and therefore you’re less likely to attract ‘voucher vultures’ with this kind of offer
  • The series of multiple services/visits gets the client into the habit of rebooking with your business
  • Every time a client books one of their many services you have the opportunity to upgrade the service and make money for the salon
  • The series of visits gives your team ample opportunity to build rapport with the client, and impress them with the quality of service and product available from your business
  • Every time a client visits your business, your team has the chance to sell retail products
  • Running this promotion effectively is an opportunity to re-train your team on re-booking and retail procedures
  • Being able to demonstrate how great you are not once but multiple times is more effective than other forms of marketing

How to get Started

It’s simple! BPMG will design and print the cards, get them out there into your local community at no set up or ongoing cost to you. All you need to do is provide your logo and design ideas, select the services and upgrades you will provide and the number of cards to be sold. Then you can concentrate on doing what you’re best at; treating your clients to your fabulous services. Call us today to get started on (07) 3846 1755.